Under Armour Julio Jones - Data Visualisation

Following on from Showcase #2, here's another nice example of data visualisation by Shilo for Under Armour. It features a range of data graphics with a sports specific feel.

I kind of like the colour scheme they used, mostly because it probably wouldn't have been my first choice given the colour of the surroundings, but it works and it references both Jones' uniform and the product, while tying in the graphics with what he's doing.

Look out for the Iron Man'esque hologram, that is so hot right now!

Check out the spot