Holographic UI - Swedish House Mafia & Absolute (Greyhound)
Download "Greyhound" on iTunes now: http://smarturl.it/SHMGreyhound UNTIL NOW - The Soundtrack to One Last Tour. Out Now: http://smarturl.it/SHMUntilNow See more content and info here: http://www.absolut.com/remix The new single 'Don't You Worry Child' is OUT NOW! Click here to listen http://smarturl.it/DYWC Axwell, Sebastian Ingrosso and Steve Angello are Swedish House Mafia, watch more videos here: http://www.youtube.com/swedishhousemafia For more news, music, live dates and merchandise...
Here's a commercial/music video featuring Swedish House Mafia for Absolute Vodka. The video shows the three DJs using holographic UIs to control robotic greyhounds in a race. It hints early on, at how the UI captures movements and how the greyhounds respond accordingly, but that's as deep as it goes. This video is more about the cool factor than getting into the nitty gritty details (not necessarily a bad thing). Apart from the clip being beautifully shot, it does contain quite a lot of UI shots, so there's plenty to see.
What I really liked was the texturing on some of the holograms, seeing the three different colour schemes and styles for each of the Djs was quite cool too.